Two bold young neuroscientists have initiated a revolution in the scientific study of sexual attraction. Before Ogi Ogas and Sai Gaddam, the only researcher to systematically investigate sexual desires was Alfred Kinsey, who surveyed 18,000 middle-class Caucasians in the 1950s.
But Ogas and Gaddam have studied the secret sexual behavior of more than a hundred million men and women around the world. Their method? They observed what people do within the anonymity of the Internet.
WHAT REALLY TURNS PEOPLE ON? Men and women haven’t been honest – with themselves or each other. What they say they like is often quite different from what they look for when nobody is watching. But how can we learn the truth?